How to Use Videos and YouTube to Promote Your Blog

| July 7, 2013 | 0 Comments

Everyone knows that people love to watch videos online. After all, many of us spend perhaps more time than we’d care to actually admit watching funny and weird videos on YouTube. Yet, how can you make videos and YouTube work for your business?

Research the Competition

One of the very best things you can do in order to create successful videos is to research the competition. By spending even just a single afternoon watching videos, you will easily see what works and what doesn’t. You should look for view counts, subscribers, ratings, and comments.If you experience block youtube than review how to unlock banned youtube through this technique.

Research Your Target Audience

In order to create videos that will be viewed, you need to determine a demographic profile for your target audience. Once you are familiar with all of the details, including what your audience values most, you will be able to tailor your videos to their unique needs.

Videos that tend to do particularly well on YoutTube include:

• DIY videos
• Funny videos
• Weird videos

Customize Your Channel

If you want to create a unique look, be sure to customize your channel to best reflect your brand. Creating a relevant and visually appealing profile image will also help you out. However, just make sure that the profile picture will be easy to identify as a thumbnail as well.

Create Quality Videos

If you really want to be successful on YouTube, it is important to make quality videos. Whenever you can, use the best video and sound equipment that you can and take the time to edit everything properly. If you can’t put together a decent video, you may want to seek outside help. After all, with so many low quality videos on YouTube, making yours look as professional as possible will help you stand out.

Optimize Your Videos

I like a good viral video as much as the next person, but you shouldn’t obsess about making your videos go viral. In a lot of cases, these things just go viral on their own out of the blue. However, there are still plenty of things you can do to optimize your videos in order to attract people.

Since YouTube is a Google venture, using relevant keywords wherever you can (as long as you are not being too spammy) will help you get noticed. For example, titles, descriptions, and tags can all be used to optimize your videos.

There are plenty of tools available that will help you find the best keywords, although you can also use the tags featured on videos from your competition as well. By doing so, you will increase the likelihood of appearing under the “suggestions” when someone checks out a competitor’s video.

how to promote blog on youtube

Create Video Responses

Creating video responses is a popular way of generating interest and potentially piggybacking off your competition. If you want to create video responses, just make sure not to do it all of the time or you will appear to be spammy. It is also important to still optimize your video responses as well in order to be found more easily.

Use Your URL and Social Media Accounts in the Description

When learning about how to make money from blogging, remember to always add an URL to your descriptions linking back to your blog. If you fail to do so, you will miss out on a great opportunity to drive lots of traffic back to your blog.

With social media being as big as it is today, be sure to also include information about your various social media accounts as well. This will allow you to easily interact with your audience across a number of platforms in order to build a larger user base.

Use Call to Actions

Within your description, you need to use call to actions in order to get people to do what you want. For example, when promoting your blog, “Visit my blog for more great videos” often works well. However, depending on exactly what your goal is, other call to actions may include:

• “Like” me on Facebook
• Follow me on Twitter
• Subscribe to this channel
• Embed this video on your site
• Post your comments here
• Check out my channel


Don’t forget that YouTube is a social media platform, even if people tend to just zone out over videos. You should respond to comments and inquiries from your audience whenever possible and make them more personal.

YouTube is a powerful platform for driving attention to your blog. If you don’t have an account by now, I would highly recommended registering as soon as possible in order to further your business.

About Author

Ivan Ho, early thirties, successful entrepreneur and online marketer for over 6 years. Host of OMT Wired Up “Online Money Talks” an online tutorial that teaches people tips and strategies about Social Media, Blogging, SEO, Email Marketing and other Internet Marketing Strategies. Get a copy of his FREE ebook “25 Expert Tips For Blogging Success” on his website

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Category: Blogging Tips

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